What you and your photography business need to know about Net Neutrality

Hello photographer! Thanks for stopping by. I wanted to talk about this week's hot topic: Net Neutrality. 

First, let’s talk about Net Neutrality. Net Neutrality is simply a government mandated, equal playing field for everyone on the internet. That means that everything cost the same for everyone – from the big guys to the little guys. This mandate also put in place a sort of ‘honesty’ act that forced providers to disclose data caps, if they would slow speeds and when, and forces providers to abide by their own rules (that way the provider can’t sabotage others on their network). You can read more about NN here.

The proposed reversal of Net Neutrality (which you can read here) means that the internet would belong to those who provide it – companies like Comcast, Spectrum, and Dish can now decide who gets priority speeds, if they want to charge for certain sites, and can enter into a payment for speed or visibility structure. What this means is that the big guys will naturally win out because it will all come down to money – if you have the money, you can get the speed and the visibility. It also means that providers can charge you to access certain sites like Google, Facebook, Instagram, Pinterest, Etc. No one knows exactly how the providers will structure their new plans; there's a chance this could actually be better for consumers with more reasonable rates as the providers will be in open market competition. 

So, what does that mean for your photography business? Well it means that it’s time to:
(1) take advantage of social media to the fullest and
(2) start storing your data on some of the larger providers who will be able to pay for the speed you’ll need if providers lean that way.
As far as social media marketing goes, this is the time to establish your business on Facebook, Instagram, and Google. Make a business page on Facebook, up your Instragram game (check out this free e-course), and register your website with Google so it will show up in searches. Next, store your data on larger providers.  If you’re a photographer move your galleries to sites like Pixieset and Pass, if you’re a videographer move your videos to YouTube and Vimeo. These larger providers will have funds to keep up their speeds which will keep your clients happy when trying to view or download their products. As always, network marketing is going to be your friend. As many in-person connections as you can make the better! Get your name out there so people know who to call. As far as your personal website goes, keep up with blogging and posting on social media to keep your SEO going – at this point no one knows if the new structure will help or hinder the little guy if the bill passes at all

What are your thoughts on Net Neutrality?         

How I Rebranded My Photography Business | Part 3: Building Hype

How I rebranded my Photography Business

Welcome back, lovely!

So once you’ve gotten your concept down and you’re making moves to build your brand or re-brand, you’ve got to build hype and let people know what you’re up to! Let people inside your excitement. When I re-branded, I posted a lot about it – I shared my new name, logo, website sneak peeks, business card sneak peeks, and my feelings about my new brand. And you know what? People liked it! I built up hype and let people know that I was re-branding and that it was still me, but with a different business name. This way I didn’t lose followers (or follower – thanks Mom!) or confuse people when I switched up the look of things.

The way I did this was I built out my brand and WAITED. And it killed me to wait because I’m not patient. But I waited a few weeks before I launched and posted the sneak peeks I was talking about on instagram and facebook and the twitter so that I didn’t lose anyone in the process. The same goes for when you’re launching a brand – build hype! Tell people you’re starting a business or that you’ve got exciting things in the works for your current business. Friends are amazingly supportive and will send people your way more often than not. So let people know what you’re up to behind closed doors. If you sell a product, have a giveaway to get people involved, if you’re service based (like me) offer coupons – make it a BIG reveal like a grand opening of a store front and have fun!

While you're building hype around your business, don't be afraid to spend some money on advertising. Boosting posts on Instagram and Facebook is a great way to reach a broader audience for $20. One thing I will say about boosting posts is that I, personally, haven't seen much traffic out of them other than more followers on my social media pages, but when I boosted my post about my website launch I saw more traffic to my website and it did result in some inquiries and a booking!  On that note, I will leave you for today, but tune in next week for my final installment in this series: SEO and Marketing!

Xoxo,
Sarah